Who we are

About Be Coincidence
Chasing Coincidence, Creating Connection.

Be Coincidence is a lifestyle brand born in Los Angeles, inspired by the quiet magic of everyday encounters. We believe that every moment of serendipity—no matter how small—has the power to weave into something meaningful.

Rooted in the romantic softness of cherry blossoms and the free-spirited curiosity of bees, we create cultural objects and intimate experiences that feel both natural and intentional. From thoughtful events to soulful goods, Be Coincidence celebrates the beauty of chance and the strength of gentle connection.

Here in LA—where cultures collide and dreams unfold—we hope to turn unexpected meetings into stories that matter, and into communities that make a difference.

Contact us

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